Gail’s Rails ethos is ‘Helping the busy women of today’! Helping women to dress for their body shape and correct colouring will ensure they will make no impulse or regret buys. Choosing solid base clothing such as trousers, skirts and tops will guarantee ‘not having anything to wear’ will be a thing of the past.
I see Gail’s Rails blog is a ‘go to’ help page for women, which gives daily OOTD (outfit of the day) ideas, along with inspiration images on how to put an outfit together. Also information on how to dress for certain occasions and information on boutiques & shops that stock such items.
I always keeps in regular contact with my local Shopping Centre, boutique owners and online high street stores to ensuring my followers get regular updates on “Just Arrived” stock.
I often call to local boutiques to showcase their product in the best way I can and often try on the garments and take photos to post on the blog that day. That way, woman can see the items on a real woman and not a mannequin or model.
It’s like bringing to boutique to the followers without having to leave their home. I find this is very beneficial for both customer and boutique, helping the customer find what they are looking for and the boutique making the sale.
I will only showcase products and boutiques I believe in, garments that are good quality that I would wear myself, items that are good buys that will be beneficial to a capsule wardrobe while always staying true to my style. By continuing to do this, a trust is developed between Gail’s Rails and the followers.
I always ensure I interact with the followers as much as possible and love how they interact back and contribute so much to the page. It’s their page as much as it is mine! The biggest highlight of my career to date is the launching of my very own Style Events in 2018 “GAILS STYLE STUDIO” sold out to 300 fabulous women.
I also travel the country to different venues and run Style Masterclasses. These have proven very popular and plan many many more this year. (See Masterclass Section)
The services Gail’s Rails provide are:
- Personal Shopper Service
- Personal Style consultation from Gails Style Studio
- Style Masterclasses nationwide to groups and businesses
- Shop Display and Layout Guide to improve sales
- Boutique Visits to showcase stock on Social Media Platforms